Related human rights
Right of self-expression
1) The task can be done in groups of 4-5 people.
2) Pick a picture of an aggressive-looking wolf, which must be illustrated during the task.
The peer educator starts with making several theoretical statements: i.e. ‘Image is crucial for public communication or public relations. Image formation consists of numerous stages and giving the audience grounds to believe in what they need to believe in is one of the keys. One of them is good deeds, or at least an intention to do them.’
Following this introduction, the peer educator hangs a picture of an aggressive wolf for everyone to see and says:
What you see is the Ferocious Wolf of the Dire Forest. The Dire forest received its name from the animals, living in the neighbouring forests – there were rumours and scary stories about the horrors taking place in that forest and thus the animals of the neighbouring forests never dared to step into that territory. For years and years, the Ferocious Wolf ruled the Dire Forest using brutal force and terrorising the animals of the forest, especially the weaker ones. Years passed and the animal population grew old and thin in the Dire Forest. Yet one day, young and brave Hares decided to rise against the Ferocious Wolf and united to overthrow the dictator. The Ferocious Wolf was getting old and found it increasingly difficult to resist the pressure of the young hares, so he decided to use methods of the soft power, i.e. persuasion, rather than violence, to attract the animals of the forest to their side.
What means of soft power could the Ferocious Wolf use to form a better image of himself? – that is a question for the team-public relations strategists. Who can suggest a better image formation plan for the Ferocious Wolf?
The peer educator can suggest several structural parts for the public relations plan, such as:
– Changing the looks of the Ferocious Wolf, perhaps even his name (dress-code)
– Communication with the media (press releases – on what topics?)
– Showing in public with celebrities of the Dire forest (which ones and why?)
– Investing into education (perhaps the Wolf could organise a seminar, what would be its topic and the wording of the invitation?)
– Helping the poor (which ones and how?)
– Compromise and divide the hare community, which aims for his overthrow. To win some of the hare population over.
– To create a rational story to justify the Ferocious Wolf’s previous cruelty and his change.
● If you wanted to implement your public relations strategies, what would you need to make them effective?
● Have you ever encountered similar image control campaigns in the public space? Could you give some examples?
● What makes image important? Why is reputation and image important to the authorities?